Superior Diesel & Automotive Performance LLC, doing business as SDA Performance (“SDA Performance,” “we,” “us,” or “our”), operates the website https://superiordieseloffroadlv.com (the “Site”) and provides diesel truck repair, fleet maintenance, off-road customization, and performance upgrade services from our Las Vegas, Nevada location.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Site, request a quote, schedule service, contact us, apply for a job, or otherwise interact with our business. By using our Site or services, you agree to the practices described in this Policy.

If you do not agree with this Policy, please do not use our Site or submit information to us.

1. Information We Collect

We collect information that you provide directly to us, information collected automatically when you use our Site, and information related to the vehicles we service.

a. Information You Provide Directly

When you fill out a quote request, contact form, newsletter signup, careers application, or otherwise communicate with us, we may collect:

• Full name
• Email address
• Telephone number
• Vehicle details (make, model, year, VIN, mileage, modifications, service history)
• Description of services requested or quote details you provide
• Mailing or service address (when applicable for fleet pickup, delivery, or invoicing)
• Payment and billing information collected at the shop or through third-party payment processors
• Employment-related information (resume, work history, references) if you apply through our Careers page
• Any other information you choose to share in messages, emails, or phone calls

b. Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect:

• IP address and approximate geographic location
• Browser type, language, and operating system
• Device type and screen resolution
• Pages visited, time spent on pages, referring URLs, and clickstream data
• Date and time of access
• Cookies, pixel tags, and similar tracking technologies (see Section 5 below)

c. Vehicle and Service Information

In the course of providing diesel repair, fleet maintenance, performance tuning, and off-road outfitting services, we may collect technical information about your vehicle, including diagnostic codes, ECU/ECM data, mileage, repair and maintenance history, photographs of the vehicle and installed parts, and any pre-existing damage documented before service.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to quote requests, service inquiries, and customer support questions
• Scheduling appointments and providing diesel repair, maintenance, performance, and off-road services
• Processing payments, issuing invoices, and managing fleet accounts
• Communicating with you about service updates, recommended repairs, parts availability, and order status
• Sending appointment reminders, status updates, and answers to frequently asked questions by text message to phone numbers you have provided and opted in (see Section 10)
• Sending newsletters, promotions (such as our Free Bumper To Bumper Inspection offer), and service reminders if you have subscribed
• Documenting vehicle condition before and after service for warranty and quality assurance purposes
• Reviewing employment applications submitted through our Careers page
• Improving our Site, services, and customer experience
• Detecting, preventing, and addressing fraud, security issues, or technical problems
• Complying with applicable laws, regulations, warranties, and emissions or safety requirements

3. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service providers and vendors: We share information with trusted third parties who perform services on our behalf, including web hosting, email delivery, customer relationship management, payment processing, accounting, and IT support.
• Parts suppliers and manufacturers: We may share vehicle and service-related information with aftermarket parts suppliers, turbo and injector manufacturers, tire and wheel distributors, and other vendors as needed to source parts, register warranties, or fulfill orders.
• Towing, transport, and roadside partners: When coordinating vehicle pickup, delivery, or roadside assistance, we may share your name, contact details, and vehicle location.
• Fleet account contacts: For commercial fleet customers, we may share service records, invoices, and vehicle status with the authorized contacts and decision-makers at your business.
• Insurance companies and claims administrators: When repairs involve an insurance claim, we may share repair estimates, photos, and related documentation with your insurer.
• Legal and regulatory authorities: We may disclose information when required by law, court order, subpoena, or to protect our rights, property, customers, or employees, or to comply with emissions, safety, or other regulatory requirements.
• Business transfers: If SDA Performance is involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction.
• With your consent: We may share information for any other purpose with your permission.

Important: All of the above categories exclude text messaging originator opt-in data and consent. Mobile opt-in information and consent will never be shared with any third party for any purpose. See Section 13 for additional details.

4. Third-Party Links and Social Media

Our Site contains links to third-party websites and platforms, including our pages on Facebook, Instagram, TikTok, and YouTube, as well as Google Maps for our shop location. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any external site or platform before providing them with your information.

Customer reviews displayed on our Site (such as those verified through Trustindex from Google) are sourced from public review platforms and remain subject to those platforms’ terms and privacy policies.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our Site, remember your preferences, analyze traffic, and support our marketing efforts. Cookies we may use include:

• Essential cookies: Required for the Site to function properly (for example, form submissions and page navigation).
• Analytics cookies: Help us understand how visitors use our Site, such as Google Analytics or similar services.
• Marketing cookies: Used to measure ad performance and deliver relevant promotions across platforms such as Facebook and Google.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain Site features. For more details, please review our separate Cookie Policy.

6. Data Retention

We retain personal information for as long as necessary to provide our services, maintain accurate service and warranty records, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. Vehicle service records may be retained for several years to support warranty claims, future repairs, and regulatory compliance. When information is no longer needed, we will securely delete or anonymize it.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security, and you provide your information at your own risk.

8. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

• The right to request access to the personal information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of your personal information, subject to legal exceptions
• The right to opt out of marketing emails by clicking the unsubscribe link or contacting us directly
• The right to opt out of text messages at any time (see Section 12)
• The right to opt out of the sale or sharing of personal information (note: we do not sell personal information)
• The right to be free from discrimination for exercising your privacy rights

California Residents (CCPA/CPRA): California residents have additional rights under the California Consumer Privacy Act and California Privacy Rights Act. To exercise these rights, contact us using the details in Section 14.

Nevada Residents: Under Nevada Revised Statutes Chapter 603A, Nevada residents may submit a verified request directing us not to sell certain covered personal information. We do not sell personal information as defined under Nevada law.

9. Children’s Privacy

Our Site and services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under 13, we will promptly delete it. If you believe a child has provided us with personal information, please contact us using the information in Section 14.

10. Email and Phone Communications

By providing your email address or phone number, you agree that we may contact you regarding your quote, service appointment, vehicle status, invoices, or service-related updates. You may opt out of marketing emails at any time by clicking the unsubscribe link or contacting us directly. Specific terms governing text message communications, consent, and opt-out are set out in Sections 11 through 13 below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will revise the “Effective Date” at the top of this Policy. We encourage you to review this Policy periodically. Your continued use of our Site or services after any changes constitutes acceptance of the updated Policy.

12. Sharing of Personal Information

Superior Diesel & Automotive Performance DBA SDA Performance will not share, sell, or disclose your personal information or mobile opt-in data to third parties without your explicit consent, except where required by law. Your information is kept confidential and used solely for the purposes you have agreed to. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties. Text messaging opt-in data is not being shared with third parties.

13. Opting Out of Text Messages

You have the right to opt out of receiving text messages from SDA Performance at any time. To opt-out, you can reply “STOP” to any text message you receive from us.

14. Consent and Opt-In

By providing your phone number and opting in to receive text messages, you consent to the collection and use of your personal information as described in this policy. We ensure that your consent is obtained explicitly and that you are informed about the types of messages you will receive.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your information, please contact us:

Superior Diesel & Automotive Performance LLC

2722 Abels Ln, Las Vegas, NV 89115

Phone: 702-915-7331

Email: info@sdaperformance.com

Hours: Monday – Friday, 8:00 AM – 5:00 PM