Cookies Policy
- Superior Diesel & Automotive Performance LLC
- Effective Date: May 4, 2026
This Cookies Policy explains how Superior Diesel & Automotive Performance LLC (“SDA Performance,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website https://superiordieseloffroadlv.com (the “Site”).
This Cookies Policy should be read together with our Privacy Policy, which explains how we collect and use personal information more broadly. By using the Site, you agree to the use of cookies as described in this Policy, except where you have adjusted your preferences as described below.
1. What Are Cookies?
Cookies are small text files that a website places on your computer, smartphone, or other device when you visit. They help the website function properly, remember your preferences, and provide information to the site owner about how the site is being used.
In addition to cookies, websites use related technologies such as pixel tags (also called web beacons), local storage, and tracking scripts. In this Policy, the term “cookies” refers collectively to all of these technologies.
First-Party vs. Third-Party Cookies
First-party cookies are set by the website you are visiting (in this case, our Site). Third-party cookies are set by other domains, typically by service providers we use for analytics, advertising, or embedded content (such as YouTube videos or Google Maps).
Session vs. Persistent Cookies
Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period of time or until you delete them.
2. Why We Use Cookies
We use cookies to:
- Operate the Site and core functionality: Make sure pages load correctly, forms work, and your session is maintained as you browse
- Remember preferences: Such as your cookie consent choices
- Understand how visitors use our Site: So we can improve content, navigation, and the overall experience
- Measure marketing performance: Understand which advertising campaigns and channels (Google, Facebook, Instagram, TikTok) are most effective
- Display embedded content: Including Google Maps showing our shop location and YouTube videos showcasing our work
- Show verified customer reviews: Through third-party review platforms
- Protect against abuse: Help detect spam form submissions, fraud, and security issues
3. Categories of Cookies We Use
a. Strictly Necessary Cookies
These cookies are essential for the Site to function properly. They allow you to navigate pages, submit forms, and use core features. Without these cookies, the Site cannot operate as intended. These cookies do not track you across other websites and are not used for marketing.
Cookie / Technology | Purpose | Duration |
Session cookies | Maintain your session as you navigate between pages on our Site, including form state and page preferences. | Session (expires when you close your browser) |
Form security tokens (CSRF) | Protect contact and quote request forms from cross-site request forgery and automated abuse. | Session |
Cookie consent record | Remember your cookie preferences so you are not asked again on every visit. | Up to 12 months |
Load balancing | Distribute traffic across servers to ensure the Site loads reliably. | Session |
b. Analytics and Performance Cookies
These cookies help us understand how visitors interact with our Site by collecting information in aggregate form. We use this information to improve the Site’s usability, content, and performance.
Cookie / Technology | Purpose | Duration |
Google Analytics (_ga, _gid, _gat) | Measure visitor traffic, page views, time on page, referral sources, and overall Site performance to help us improve our service. | Up to 24 months |
Heatmap and session recording tools (if enabled) | Understand how visitors interact with pages — where they click, scroll, and navigate — in aggregate form. | Up to 12 months |
c. Marketing and Advertising Cookies
These cookies are used to make advertising more relevant to you and to measure the effectiveness of our advertising campaigns. They may track your activity across websites and may be set by us or by our advertising partners.
Cookie / Technology | Purpose | Duration |
Meta (Facebook) Pixel | Measure the effectiveness of our Facebook and Instagram advertising and show relevant ads to people who have visited our Site. | Up to 13 months |
Google Ads conversion tracking | Measure the effectiveness of our Google Ads campaigns and show relevant ads across the Google network. | Up to 13 months |
TikTok Pixel (if used) | Measure the effectiveness of our TikTok content and advertising. | Up to 13 months |
d. Functional and Embedded Content Cookies
These cookies enable enhanced features on our Site, including embedded maps, videos, and review widgets. They are typically set by the third-party platforms providing the content.
Cookie / Technology | Purpose | Duration |
Google Maps | Display our shop location at 2722 Abels Ln, Las Vegas, NV and provide directions. | Varies (set by Google) |
YouTube embedded video cookies | Allow embedded YouTube videos on our Site to play and remember playback preferences. | Up to 8 months |
Trustindex review widget | Display verified Google customer reviews on our Site. | Session and persistent (set by Trustindex) |
Social media share buttons (Facebook, Instagram, TikTok, YouTube) | Allow you to share or follow our content on social platforms. These platforms may set their own cookies when you interact with them. | Varies (set by each platform) |
4. Third-Party Cookies and Services
Some cookies on our Site are set by third-party service providers we use. These third parties have their own privacy and cookie policies, which we encourage you to review:
- Google (Analytics, Ads, Maps, YouTube): google.com/privacy
- Meta Platforms (Facebook, Instagram): com/privacy/policy
- TikTok: com/legal/privacy-policy
- Trustindex (review widget): io/privacy-policy/
We do not control these third-party cookies, and the information collected through them is governed by the privacy policies of the respective providers.
5. How to Manage or Disable Cookies
a. Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:
- Block all cookies
- Block only third-party cookies
- Delete cookies when you close your browser
- Notify you when a cookie is being set so you can decide whether to accept it
Instructions for managing cookies in common browsers can be found here:
- Google Chrome: google.com/chrome/answer/95647
- Mozilla Firefox: mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Apple Safari: apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: microsoft.com/microsoft-edge
Please note that if you disable cookies, certain features of our Site may not function properly. For example, contact and quote forms may not submit correctly, and embedded maps and videos may not display.
b. Opt-Out Tools for Advertising
You can opt out of personalized advertising from many providers using these industry tools:
- Digital Advertising Alliance: aboutads.info
- Network Advertising Initiative: networkadvertising.org
- Your Online Choices (Europe): eu
- Google Ads Settings: google.com
- Meta Ad Preferences: com/adpreferences
c. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no industry standard for how websites should respond to DNT signals, our Site does not currently respond to them. We do, however, honor the cookie preferences you set through our cookie banner (where applicable) and through your browser settings.
d. Mobile Device Settings
On mobile devices, you can usually limit ad tracking through your device settings:
- iOS: Settings > Privacy & Security > Tracking, and Settings > Privacy & Security > Apple Advertising
- Android: Settings > Google > Ads (the exact path may vary by device)
6. Cookies and Personal Information
Most cookies on our Site collect information that does not directly identify you, such as anonymous identifiers, device information, and browsing patterns. However, when combined with other information you provide (such as filling out a quote request form), some cookies may be associated with personal information. Where this is the case, we handle that information in accordance with our Privacy Policy.
7. Children’s Privacy
Our Site is not directed to children under the age of 13, and we do not knowingly use cookies to collect information from children under 13. If you believe a child has provided information through our Site, please contact us so we can delete it.
8. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in the cookies we use, our business practices, or applicable laws. When we make changes, we will revise the “Effective Date” at the top of this Policy and post the updated version on the Site. We encourage you to review this Policy periodically.
9. Contact Us
If you have any questions about this Cookies Policy or how we use cookies, please contact us:
Superior Diesel & Automotive Performance LLC
2722 Abels Ln, Las Vegas, NV 89115
Phone: 702-915-7331
Email: info@sdaperformance.com
Hours: Monday – Friday, 8:00 AM – 5:00 PM